- Ford will drop prices of the Mach-E in the $1,000 to $4,000 range. The cuts will bring the vehicle’s starting price between $42,995 and $59,995.
- The discounts are the latest price adjustments in the electric car market after Tesla changed the prices of its cars several times this year.
- Automakers are trying to balance growth and losses/profits when it comes to electric vehicles.
The Ford Mustang Mach-E is presented at the New York International Auto Show, in Manhattan, New York City, April 5, 2023.
David de Delgado | Reuters
DETROIT — Ford Motor Co. has once again slashed starting prices for its Mustang Mach-E electric car by thousands of dollars, as the automaker ramps up production of the crossover and reopens order banks for the vehicle.
The Detroit automaker said Tuesday it will lower prices of the Mach-E by a range between $1,000 and $4,000. The cuts will bring the vehicle’s starting price to between $42,995 and $59,995.
These cuts are the latest price adjustments in the electric car market after Tesla lowered prices several times this year, but also raised prices slightly on some models this week.
Ford recently announced that it would cut prices of the Mach-E from $600 to $5,900 in January, weeks after Tesla announced similar price cuts for cars like its Model Y, which is comparable to the Mach-E.
Automakers are trying to balance growth and losses/profits when it comes to electric vehicles — something Wall Street analysts have been watching to better determine company strategies with vehicles.
Like the other [automakers]Adam Jonas, an analyst at Morgan Stanley, said in an investor note last week that Ford has to decide what kind of electric-vehicle strategy to pursue: rapid growth and burning money or a more focused approach that prioritizes capital discipline.
Tesla CEO Elon Musk said last month that the company will prioritize growth over profits in a weak economy.
Musk said the company “has taken the view that pushing for bigger volumes and a larger fleet is the right choice here, in exchange for lower volume and higher margin,” but noted that he expects Tesla cars “over time will be able to generate significant profits through autonomy.”
In addition to the price change, Ford said Tuesday that standard-range Mach-E models will now be powered by lithium-iron phosphate batteries instead of lithium-ion. Ford said the vehicles will also add additional horsepower and range.