Your next Android phone lock screen can be filled with ads

Screenshot of the Glance webpage

At a glance, dynamic content appears on the lock screen. But who asked for that?
screenshot: Hints

While it is true that the Android lock screen could use quite a few improvements since Apple open What it does for iOS, that wasn’t what we were thinking. according to Take CrunchMobile advertising company, Glance, plans to launch its lock screen platform on Android devices in the United States within the next two months.

According to the report, Glance is in talks with US wireless carriers and plans to launch it on several smartphones as soon as next month. A TechCrunch source is a person “with knowledge of the matter” who requested anonymity because “deliberations are ongoing and private.”

Glance did not immediately respond to Gizmodo’s request for comment and we will update this post when we receive a response.

Glance is a subsidiary of InMobi, an India-based mobile marketing platform. Referred to as the first in India start unicorn Because of her fundraising success. It even managed to secure Google as an investor A few years ago.

The Glance feature comes pre-installed with a huge help from Android devices abroad, including Samsung’s budget line of smartphones. It is not an Android app in the traditional sense, which means you can go into the Google Play Store and download it. Instead, it sits on top of the Android operating system as a kind of overlay. Glance is also a major part of Pragati OS, a customized version of Android developed between Google and Jio for affordable smartphones like Jio Phone Next.

Glance exists primarily as a dynamic lock screen. Once you turn on the phone screen, you’ll see updated content, like a different wallpaper, news headlines, and video. But it also displays advertisements, and although they’re not blaring on the screen like the pop-up ads of the internet yesterday, they are annoying enough that you can quickly surface message board Threads of users trying disable ability. While browsing this story, Realme India came across this Support account On Twitter he apologizes for not being able to completely disable Glance.

While you can unlock the phone to skip content, Glance is programmed to allow you to keep scrolling to interact with the different panels that show content you might actually like, like news and original video. In addition to the captive audience approach, the company appears to believe it has potential with its “entice you to stay for a while” model. Earlier this year, a glimpse Launched An Android TV experience for Indian customers, promises users the ability to “interact directly in real time with their favorite stars on their home TV screens.”

Despite notable success in other parts of the world, it is worrying that Glance is setting its sights on the United States. Low-end and mid-range device users really get the short end of the stick when buying a smartphone through a carrier. The phone models on offer tend to have low performance and delay in basic software updates. Imagine dealing with all that plus bloatware and unwanted content that you can’t decipher or deactivate.

Nothing has been officially announced by Glance, but the presence of ads on Android smartphones has become a real concern over the past few years. To tell a tale, I’ve been using the OnePlus 9 since last summer, and the company’s official app constantly pushes through promotions and things like that under notifications. The same thing happened to some Samsung devices, which showed ads appearing in all of the company’s stock apps, including Samsung Health and Galaxy Store. Fortunately, there is a fix coming in Android 13 that blocks all unwanted notification shade pop-up sounds the moment you install the app, but that doesn’t fix the underlying issue.

If more companies find that users are willing to put up with this kind of forced advertising, it could damage the already tattered reputation of the Android platform. This may be good news for Apple, which has managed to maintain parity in iOS between “cheaper” models of the iPhone and its latest flagship units while gaining market share. Google is primarily in the advertising business, and the Android platform is, at least in part, about collecting data that feeds ad targeting. Pushing users to invest in an Apple phone that isn’t riddled with bloatware It can be subjective that you don’t really need it.

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