The automaker and CEO Elon Musk forced the entire industry to switch to cleaner cars. But they still failed to push for mass adoption of electric vehicles.
Demand has increased sharply in recent months, but as the electric vehicle buyer profile reminds us, the demand is still for people who live in chic cities and suburbs and people with high purchasing power.
The automaker’s CEO Jim Farley has announced that April 26 will be the launch date for the highly anticipated F-150 Lightning, the electric version of the F-150 pickup truck.
The essence of the American car
The F-150 is the quintessential American car.
It’s the best-selling car in the country, a record that I’ve held for several years now. It is the king of all cars in the countryside, the countryside, and generally the heart of America. The question is whether consumers will fall in love with the electric version as they do with the gas version.
“⚡️ It’s time. #F150Lightning⚡️”, Farley wrote on the microblogging site Twitter on April 13, the message was surrounded by a bolt of lightning on the left and another bolt of lightning on the right.
Below, the CEO wrote the date:
The startup was akin to releasing blockbuster movies. To take things a step further, Farley accompanied his post with a photo of a car, supposedly the F-150 Lightning, rolling with its headlights and taillights above the lightning bolt.
In the Hollywood debut of the Lightning pickup, Ford is organizing an event in Dearborn, Michigan, where the vehicle is being assembled.
This event will undoubtedly be closely watched by the entire auto industry.
No doubt Ford’s rivals hope to gauge the penetration of electric vehicles by the success of the F-150 Lightning fighter. Without saying that, Ford is laying out its strategy to produce two million electric vehicles a year by 2026 based on acceptance of the F-150 Lightning.
The company has gone even further lately Separation of the division of the production of gasoline-powered vehicles from the division of the production of battery-powered vehicles. The first is called Ford Blue, while the second is the Ford e. Farley is the CEO of both entities.
Go to follow
Ford has already announced that the first deliveries of the F-150 Lightning will begin in the spring. The truck has a very complete order book. The automaker stopped taking orders in December of 2022 after registering about 200,000 orders.
Reservations are closed
Not all reservations are often converted into confirmed orders. But it allows the benefit of the product to be measured. And in the case of the F-150 Lightning, the interest is huge.
“No, the reservation system is now closed.” Company She said.
The company added that Ford plans to reopen reservations for 2023 in the “summer.” Production of this model will start in the fall.
Even if Ford reopens reservations, you’ll never know when you’ll receive the car. Today, the F-150 Lightning has a long waiting list.
Moreover, Ford, like other automakers, is facing supply chain disruptions and chip shortages. Added to this is the recent Russian invasion of Ukraine, which led to an imbalance in the relationship between supply and demand for raw materials such as nickel and palladium.
To avoid the black market with early customers who would resell the F-150 Lightning at exorbitant prices, Ford offered dealers a clause in their contract. This clause, called a no-sale clause, would also be binding on customers.
Standard range of the F-150 Lightning Pro: 230 miles
F-150 Lightning Pro extended range (fleet only): 320 miles
F-150 Lightning XLT SR: 230 miles
F-150 Lightning XLT ER: 320 miles
F-150 Lightning Lariat SR: 230 miles
F-150 Lightning Lariat ER: 320 miles
F-150 Lightning Platinum: 300 miles.
What about price and competitors?
However, the F-150 Lightning will face stiff competition, more so than gas competition. There is, of course, General Motors (GM) – Get the General Motors report The electric GMC Hummer pickup, which the electric version of the Chevy Silverado should follow.
Regarding charging, Ford says that “the portable power cord, capable of charging 30 amperes (A) on a 240-volt and 120-volt outlet, comes standard with all F-150 Lightning models.”
The vehicle also contains a long-range battery and “includes 80A Ford charge station pro charging equipment (requires professional installation)” for home charging.
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