Meta is rolling out its first feature update on themes since launch

  • Cameron Roth, a software engineer at Instagram, shared a post on Threads on Tuesday, announcing several new Threads features as part of the iOS update.
  • The company has introduced a following tab that is supposed to make it easier for users to see who is following them.
  • Users will also be able to access the Translate button to read text in other languages ​​and read posts more easily than people who don’t follow them.

Yap Aryan | Norphoto | Getty Images

The Instagram Thread, the version of Twitter that Meta launched two weeks ago, is being updated to include new features, including a Follow tab.

Cameron Roth, a software engineer at Instagram, shared a thread mail On Tuesday, announcing additions to the app as part of an update to iOS from Apple.

The following tab is supposed to make it easy for people to see who is following them. Users will also be able to access the Translate button to read text in other languages ​​and read posts more easily than people who don’t follow them. Roth said the iOS update includes some software bug fixes and loading improvements.

The threads were an instant hit for Meta, which reported logging 100 million subscriptions in just five days, prompting a defensive response from Twitter founder Elon Musk and new CEO Linda Yaccarino. However, data from Sensor Tower and Similarweb showed that the service saw some declines in growth and engagement in the following week.

Advertisers told CNBC that they hope Topics will include more features like time feeds and the ability to search for hashtags, which can help them create better ad campaigns when Meta opens up that opportunity.

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In a separate off topic post on Tuesday, Roth said regarding the update that users “may need to restart your app to see some of these or wait until the end of the day!”

“We use a system of signals sent by the server that can take some time to fully emit,” he wrote.

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