The Morning After: Messenger returns home to Facebook

Over the past decade, Meta has done everything it can to establish every part of its business as a separate but equal contributor to its bottom line. After all, that’s why part of Facebook’s brand identity are little icons that point to Messenger, Instagram, WhatsApp, and Oculus. Plus, you know, it pays to steer clear of any suggestion that he runs a sprawling digital monopoly that owns a large chunk of the internet.

But now, nine years after Facebook spun off its Messenger product into a standalone mobile app, the pair are reunited. Facebook President Tom Allison said in a blog post that the company is testing the ability to access Messenger from within the Facebook app. This is, of course, all part of her attempts to restore relevance from TikTok, as Alison said the big blue app is pivoting to become a platform for entertainment and discovery.

– Dan Cooper

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