Starting September 14, the chain is bringing back the Danish with Cheese, a flaky pastry filled with sweet cheese and topped with buttery streusel and a light vanilla drizzle. McDonald’s said the limited-time offer is a “new take on” similar pastries that were briefly offered in the 1980s.
A recent report from research firm NDP Group revealed that morning work held flat in the second quarter of 2022, while other parts of the day (including lunch and dinner) declined amid rising menu prices.
McDonald’s CEO Chris Kempczynski said on a recent earnings call that breakfast was the “strongest performing period of the day,” adding that he feels good about it. “It’s a change. If you remember, a few years ago, I think there was a bunch of questions around breakfast,” he admitted.
Sales at US McDonald’s restaurants that have been open for at least 13 months jumped 3.7% in the second quarter, with growth driven by higher menu prices and “value offerings” on its regular menu as well as through the app.
“Over the past few years, McDonald’s has proven to be a champion in recognizing and capitalizing on current consumer trends,” Carmen Bryan, consumer analyst at GlobalData, wrote in a note Tuesday. After that, which helped it maintain its relevance and customer interest.”
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