Starbucks must revamp store experience to boost sales: Howard Schultz

Former Starbucks CEO Howard Schultz has a few words about the company he once shepherded.

While commenting on the company’s disappointing quarterly earnings, Schultz said the coffee chain needs to improve experiences in its US stores. in Share LinkedIn On Sunday night, the former chairman, who has stepped down as CEO three times, said he didn’t need ties to the company to care about its success.

“I emphasized that reforming the company had to start at home. U.S. operations are the main reason for the company’s fall from grace. Stores require an insane focus on customer experience, through the eyes of the merchant,” Schultz said. “The answer is not in the data, but in the stores.”

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